Wedding flowers are the ultimate finishing touch in making your wedding venue look absolutely spectacular. But with so many options available, where do you start?
To find out, we interviewed Danielle Street, co-owner of Hill View Flowers, who explained her journey to becoming a florist and shared top tips for choosing the perfect wedding flowers.
What made you choose to start up a florist?
I originally trained as a florist and thoroughly enjoyed it. However, for a brief amount of time I ended up taking a job in the financial industry, which I didn’t enjoy and made me realise floristry was still my true passion.
Around the same time, my mum was made redundant, which provided the ideal opportunity for me to follow my dream and take our first step to becoming business owners.
What services do you provide?
We provide all aspects of wedding floristry; from bridal bouquets, buttonholes to table centres and archways. We are also able to supply chair covers/sashes and props, catering to everyone’s personal styles, taste, trend and wedding venue.
How many weddings have you provided flowers for since you first opened?
In the 6 years we have been in business we have worked with around 300 couples.
What wedding flowers are the most popular at the moment and how have trends changed over the years?
2014/2015 was the vintage shabby chic style with lots of Gypsophilla, Hydrangea’s, Peonies, Roses and Freesia. Most trends seem to be popular for around 2 years, where as season 2016/2017 is more about vintage glam, with lots of added sparkle and the use of succulents and accessories.
What flowers would you choose for your own wedding?
If I were to get married, I would choose a very simple theme of whites and greens – I love Tulips! So, a spring flower theme would run right through my day and everywhere a flower arrangement would work – I would have it!
Danielle’s top tips
- Choose seasonal flowers – or be prepared to pay a bit extra!
- Decide a budget and a theme as this will help your florist make suggestions.
- Recycle flower designs from your ceremony to your wedding breakfast.
- Let your wedding venue influence your floral choices
- Pinterest Boards are a fabulous new tool and is very helpful for not only your florist, but everyone who needs to be able to visualise what you would like on the day
- Don’t be afraid to use foliage, there are some beautiful bits of greenery then can enhance the look and not come at a huge cost!
What experience do you have designing flowers for The Italian Villa wedding venue?
My experience has always been extremely positive. As a preferred supplier, we work with the team at Beales Gourmet and The Italian Villa around 40 times a year and can say every member of staff is always helpful, friendly and knowledgeable. I love delivering flowers to The Italian Villa as I know I will always walk into a clean, well-managed venue, which in turn helps us to do the best possible job. It is one of my favourite wedding venues and I always recommend it to anyone looking to get married.
Danielle’s final thoughts
I do believe that wedding flowers are sometimes an area that is overlooked or left until the last minute when planning a wedding. However, I hope that future couples will become more aware of just how much wedding flowers can add to their day, especially paired with a gorgeous venue like The Italian Villa where all colours/themes and budgets work extremely well.